Bina Plus
An everyday workspace for AI.
Conversational AI, creative tools, and useful prompts, brought together in a familiar Hebrew- and English-language product.
A useful product,
built around its people.
What the project needed
Make advanced AI tools approachable for everyday use, with a clear place to start and a product experience that feels connected from the first prompt onward.
What EWS brought
EWS brought together the application interface, AI-powered interactions, and the surrounding product workflows—from conversation history to account-aware navigation.
The details that make
the product useful.
A familiar place to start
A conversational workspace with a clear composer, model choices, and navigation that keeps the next action within reach.
Ideas beyond a blank prompt
Prompt categories and suggested tasks help people discover practical ways to use AI for writing, questions, and creative work.
A connected product experience
Conversation history, account flows, and language settings support the everyday experience around the AI.
A clear introduction to the product.
The public-facing experience explains the product and gives visitors a clear next step.
Introducing the product
The public Bina Plus website introduces the platform and gives visitors a clear route into the application.
The useful product is bigger than the prompt.
Bina Plus gives people a shared workspace for asking questions, writing, exploring ideas, and creating. The experience brings model selection, suggested prompts, conversations, and creative tools into one application.
The work goes beyond connecting an AI model to a text box. A usable product also needs clear navigation, understandable choices, a history people can return to, and a consistent experience around their account.
The interface pairs a familiar chat layout with guided starting points. Hebrew right-to-left presentation and language controls help make the technology approachable to the audience it is built for.
Another idea, brought to life.
A Tehillim app by Mikvah Tracker that brings Hebrew reading, personal daily goals, progress, and a calendar into a calm daily routine.